Big Boy is a logo design for an online strength training program.
Client:Big Boy Club
Year:2025
Role:Logo Design
Logotype
Logomark
The Approach
The logo is custom typography designed to evoke strength and movement. The bold, lowercase letterforms create an approachable and modern feel, balancing confidence with accessibility. The upward angles and carved interior shapes within the letterforms subtly reinforce a sense of upward movement and momentum, reflecting growth, progress, and adaptability.
Reflection
This was a really enjoyable project to create, and it's been amazing to see it grow from its original digital platform into apparel, stickers, and soon, an app available on the Apple App Store. Watching the brand expand across different mediums has been an incredible opportunity.