Big Boy Club exists to make strength training and connection feel accessible, safe, and empowering for gay and queer people.
Client:Big Boy Club
Year:2025
Role:Logo Design
Logotype
Logomark
The Approach
The logo is custom typography designed to evoke strength and movement. The bold, lowercase letterforms create an approachable and modern feel, balancing confidence with accessibility. The upward angles and carved interior shapes within the letterforms subtly reinforce a sense of upward movement and momentum, reflecting growth, progress, and adaptability.
