A brand identity for a small neighborhood bakery in Oregon. Think lemonade stand but bakery.
Overview
At hey hon, we don’t do mass production. We craft baked goods using the best ingredients for the people in our neighborhood or that are in the know. It’s built around the idea that a bakery should feel like a home on the block.
Logo System
Primary
Combination Mark
Secondary
Brandmark
Tertiary
Wordmark
Brand Elements
Brandmark
A stylized house icon featuring a distinctive curved roofline and hexagon window, inspired by the architecture of the owner's home and the cultural heritage of her husband's background.
Typography
Lowercase letterforms that feel personal and conversational. The primary typeface is poppins variable, medium, a geometric sans-serif variable font.
Applications
The hey hon brand application encompasses a wide range of materials and platforms to bring the brand to life and connect with it's audience effectively.
Want to see how it came together?
Go behind the scenes — sketches, research, and iterations.